Mobile applications now account for nearly 55% of all web traffic globally, reflecting the rapid pace of digitalization. Mobile apps are reshaping how many industries do business, from social media to utilities, fashion, and news.
Today, many businesses’ entire business models are supported by mobile applications. Overall, mobile apps have evolved into a crucial corporate and digital landscape component.
No matter how big their industry is, apps for startups have developed into an essential marketing tool. A mobile app may help small businesses communicate and grow their customer base, generate sales, and improve their market reputation, despite the misconception that developing one for a startup is too expensive or pointless.
The following eight reasons explain why you should give startup mobile application development for your company serious consideration.
- To increase brand recognition:
The presence of a brand app raises the chances of attracting clients who rely on the accessibility of mobile apps to meet their demands. For example, a client who is unsure which app to use to purchase cosmetic products online would search the App Store or Google Play Store for terms such as ‘makeup,’ ‘cosmetics,’ and so on to get appropriate choices. These digital distribution platforms’ search engines would automatically match the terms to your business and direct the customer to your app.
After your company’s app is downloaded on a customer’s mobile device, the user will notice the app’s existence on their mobile screen several times during the day. In the future, customers will be able to recognise the brand solely by its emblem, resulting in effective brand recognition.
- Create a base of loyal customers:
A mobile application can help you create trust among your customers in a subtle but crucial way. The mobile app, because it is easily available, offers users relevant information at the right time, allowing them to make well-informed decisions.
This makes maintaining a better retention rate easier by providing customers with valuable experiences that create brand loyalty. You can also develop loyalty programmes that reward clients for sticking with your business.
- Reduce the cost of promotion:
Mobile apps help your company save money that it would otherwise spend on brand promotion.
It wouldn’t cost your company any extra money to print the billboards, posters, brochures, flyers, and newsletters that will be distributed to potential customers. Hiring agencies to successfully distribute these physical materials for promotions will be an added cost for your company.
- Analyze user behaviour:
You could gain access to your customers’ interests by creating a custom mobile app for your company’s brand. Through the use of apps, you can keep track of your customers’ search results and learn information similar to “What products do they prefer?” “What is the average time it takes for them to buy something?” and so on.
Apps are made to monitor this type of customer behavior and make appropriate recommendations for additional related products that might be of interest to them. In general, your customers will be exposed to receiving advice on the products they intend to buy and those they might consider purchasing. This raises customer awareness of the additional goods and services that your company is able to offer.
You can also use analytics derived from your users to examine the development of your company and the characteristics that characterize its strengths and weaknesses. Additionally, you can get a well-written report on the areas of your business that need development and invest in raising it to the required level.
- Increase the window for revenue:
Mobile apps provide your customers with a more personalised buying experience. They simplify and streamline the purchasing process, resulting in increased sales.
To gain more revenue, you can monetize your app via in-app purchases, and free and paid apps, depending on your business type. If your programme is well-liked by your users, they will gladly pay for it.
- Secure payment:
All of us are aware of news reports about consumers being victims of online payment fraud. This makes it extremely difficult for the general public to make online purchases of goods and services due to fear and suspicion. Creating a mobile app for your business creates a safe and reliable platform where customers can make online payments without being afraid.
Your efforts to build and maintain your brand image through the creation of a mobile app serve as a testament to the professionalism your business seeks to uphold. Customers are more likely to trust your company as a result of this than they are when purchasing goods and services from other budding or underdeveloped companies.
- Stay ahead of competitors:
Right now, not all companies and brands can create customized mobile apps to promote their sales. They might not be able to create an app because of a variety of reasons, including financial hardship, a lack of time, ignorance of the advantages of a business mobile app, or other similar problems. In either case, you can do this to give your company a competitive edge over rivals.
Recognizing the benefits mobile apps bring to enhancing brand sales and marketing, your company may reach unimaginable heights as a result of the adopted technological innovations.
There is no doubt that the fact that your rival is not taking advantage of the advantages of having a business mobile app will result in a significant difference in your profit margins. You will generate a lot of revenue and profit by using mobile apps to promote your brand and make your goods and services easily accessible to everyone.
- Act as a brilliant marketing tool:
Utilizing digital marketing through your website or app makes selling products much simpler. Product reviews and descriptions from your marketing app will give your business a competitive edge. Thus, developing your startup mobile app ideas into a fantastic android startup app is the best way to market your company to its customers and set yourself apart from the competition.
A mobile app is a simplest and most practical way for people to find out more information about a business and its products. This simple procedure aids in increasing conversion rates, which in turn increases the company’s overall revenue. Hire the best mobile app developers to test and build mobile app for your startup.